Imaginarium is the world's most specialised chain of children's toyshops, with 348 stores across 28 countries, offering parents and children learning, fun and the highest quality and safety.
From the start, we at Imaginarium gave ourselves two fundamental targets:
First, to guarantee that children have fun and better fun.
Secondly and equally important as the first, to promote a more complete education and development of children.
For this reason, our entrepreneurial strategy has always been based on a series of values that make us stand out from our competitors, and that offer a greater added value to our customers, or "guests" as we like to call them:
Absence of "war-like" content
Moreover, Imaginarium products bear the Itsmagical guarantee symbol, which confirms their contribution to childhood developmental and social values, and are an exclusive collection that is renewed twice a year.
This is how our company has laid the foundations to developing a new concept of store, specialised and managed by experts, and a new effective distribution concept, based on the highest retail technology.